About

Beauma Beauty is a K-beauty magazine written from Seoul. Our team works with Korean beauty brands every day, so we see what Korean shoppers actually buy, use, and talk about long before it reaches the US.

What we write about

  • Ingredient guides: what PDRN, centella, and other Korean favorites really do
  • Honest routines for sensitive skin and post-treatment care
  • What’s trending in Seoul right now, from Olive Young to Daiso

Our promise

We write to help you choose, not to sell to you. If a post ever includes a product we’re connected to, we’ll say so clearly.

Our content is for general information only and isn’t medical advice. For skin conditions or after a clinical procedure, please follow your dermatologist’s guidance.